Waiheke Marketplace : February 23rd 2011
5 WAIHEKE MARKETPLACE, FEBRUARY 23, 2011 NEWS *This production includes disturbing content not suitable for children 10 and under. Parental discretion is strongly advised. Numbers are limited register your attendance at www.thevillageproject.org.nz Event exceeds expectations Fullers' People's Choice Award: Virginia King's Lookout/Pacific Radiolaria. By GEORGE GARDNER ' We are ecstatic about the donations... some were putting $50 notes in. ' Kay Peterson The country s leading exhibition of outdoor sculpture has grown by 40 percent and donations have exceeded all expectations. Headland -- Sculpture on the Gulf attracted 36,000 visitors to the Church Bay walkway and nearly $42,000 in donations during the 24-day event. Obstacles such as two weekends of cyclones and the worst rain Waiheke has experienced in decades did not deter exhibition-goers, with numbers well up from the 25,000 visitors in 2009 and human traffic jams snaking along the headland on the final day on Sunday. Members of the public voted in their thousands for their favourite work. The winner of the Fullers People s Choice Award was announced as Virginia King for her sculpture Lookout/ Pacific Radiolaria. She was awarded her $2500 prize on Sunday. The biannual event was 21 months in the making. Marketing co-ordi- nator Geraldine O Sul- livan-Beere says as well as extensive promotion around New Zealand, including a spot on TV programme Good Morn- ing, she focused on the Australian market. My plans included trying to inspire Australians to come over to Auckland, to Waiheke and out to visit headland -- Sculpture on the Gulf and this worked. Ms O Sullivan-Beere also arranged for a UK journalist from The Guardian to visit the exhibition. He plans to write about his experiences. This will be a great recommendation for visiting Waiheke, an island of art and wine, maybe as part of a longer visit to New Zealand, she says. An added attraction to this year s event was a series of the selectors and artists talks, explaining the concepts behind some of the works, and Fullers twi- light tours with guided walks. Headland committee chairwoman Kay Peterson says linking the walk from Matiatia also worked well. We would expand on that again next time as it links our presenting sponsor Fullers with the exhibition. The number of times they had to double up on the boats proves beyond all doubt the partnership is ben- eficial both ways. Mrs Peterson says the committee is elated with public feedback about the event, and the 140 volunteers, who were ambassadors -- not just for the event, but for Waiheke . We are also ecstatic about the donations. There was a good bal- ance between those who wanted to contribute and those who didn t feel it was for them. But some were putting $50 notes in. It s an endorsement of the event. She says the funds will help with storm repair and resource consent costs as well as provide some continuity in staffing levels so preparations for the 2013 exhibition can get under way.
February 16th 2011
March 2nd 2011